Athletes

Brand Ambassador

Simon Geschke is one of the most recognizable figures in international professional cycling. With his distinctive beard, combative style, and knack for seizing crucial moments, he has captivated fans worldwide. Whether in the classics or mountain stages of the Tour de France, Simon has consistently demonstrated courage, endurance, and tactical acumen.

Today, Simon brings his extensive experience to ONE-K as a brand ambassador. His insights from the professional peloton assist us in tailoring our products precisely to the demands of top athletes. Simon played a pivotal role in developing our new wheelset series—from selecting components to fine-tuning through practical testing.

For us, Simon is not just a figurehead in cycling but also a true partner in product development. With his authentic demeanor, sustainable lifestyle, and passion for the sport, he embodies exactly what ONE-K stands for: peak performance, responsibility, and enthusiasm on every kilometer.

BIKE AID Pro Cycling Team

We are proud to support the BIKE AID Pro Cycling Team as a technology partner. Our ultra-lightweight and innovative FIBERSPOKES offer riders an unbeatable combination of lightness, stiffness, and acceleration. Especially in the mountains, their true strength shines. With the help of our system, Dawit Yemane achieved the KOM jersey at the 2024 Deutschland Tour.

But BIKE AID is not solely focused on athletic goals. The team actively supports social projects, particularly in Africa, and provides talented riders from disadvantaged regions the opportunity to prove themselves in international cycling. This unique mission of combining sports with social commitment makes BIKE AID a special partner for ONE-K. Together, we share the vision of uniting performance and passion in cycling with a greater social responsibility.

Cycling marathon

Janine Meyer won the 2024 Ötztaler Radmarathon in the women’s category – setting a new course record! In this legendary alpine cycling race, she covered 238 kilometers and over 5,500 meters of elevation gain in record time. Along for the ride: her ONE-K wheels, which gave her a crucial advantage on the endless climbs and challenging descents.

Thanks to our ultra-light and stiff FIBERSPOKES, Janine could efficiently convert her power into speed without compromising stability. In a race where every gram and second counts, our wheels made the difference and supported Janine on her path to a record-breaking win.

Her victory demonstrates that ONE-K Wheels are the perfect choice not only for amateur cyclists but also for the toughest competitions and record pursuits.

Gravel Racing

Svenja Betz proved her exceptional endurance and strength once again in 2024 with her second-place finish at the Badlands race. Over 54 hours and 7 minutes, she fought her way through the demanding, nonstop course – relying on the unmatched durability and reliability of ONE-K wheels.

Our innovative FIBERSPOKES and the modular design of our wheels are engineered to deliver top performance, even under extreme conditions. On the rugged, often unforgiving terrain of the Badlands race, they offered Svenja exactly what she needed: lightness, stiffness, and, above all, the confidence that her wheels would endure hundreds of kilometers and challenging terrain.

With her impressive performance, Svenja Betz shows how ONE-K Wheels remain reliable and high-performing even in the toughest cycling challenges.

Julia Bröcker – A Rising Triathlete

Julia Bröcker is one of the world’s top U23 athletes in short-distance triathlon. In 2023, she became world champion as part of the German team in the U23 mixed relay. She has also achieved impressive results in multiple international competitions, including podium finishes in the Europe Triathlon Cup series and strong performances in elite events.

As a rising star, she combines outstanding swimming, cycling, and running abilities, making her one of the most promising young triathletes. She regularly delivers top performances in high-level competitions within the Triathlon Bundesliga.

This success underscores her ambitious career in elite triathlon.